If you want to get the best reception for an idea you are briefing - then find a neutral place to do it. Far too many briefings happen in the territory of the person doing the briefing or the territory of the person being briefed. This doesn't make for a free exchange of ideas - you're either telling someone what to do - on your territory or you go on their territory to ask them a favour. Typically your own territory will contain objects which symbolise your power and your achievements. Theirs will do likewise. The big danger is that you get more of the same. Soo go somewhere neutral. It could be a meeting room but most meeting rooms are unbelievably bland - designed to make statements about those whose meeting it is and those who they want to impress - but they are neutral.

Much better is to go somewhere different or surprising where those meeting won't feel too uncomfortable but can't stay thinking in a rut. My favourite briefing place is an icecream parlour. I stole this idea from Richard Gilmore of Insight International who researched doctors ( a notoriously difficult group to get to lighten up in research) by taking the chairs out of the room so they had to sit on the floo. And handing out small pots of icecream but providing no spoons so they had to use their fingers. You can't maintain dignityand control in that sort of situation. You could choose a museum or an art gallery. Once you stop thinking it has to be in their office or yours the floodgates are open.

One other thing. A useful metric for you. Watch how the creatives leave. If they walk slowly and turn more than once then you haven't delivered the goods. They stll have more questions. But if they walk out quickly it is VERY good news because it means that ideas have started to flow and they don't want to discuss them in front of you.