A little light relief to start the week - Pee Wee Herman dances his way out of trouble after wrecking the Harleys of a biker gang. What would you say is the equivalent of the tequila moment?

 Well I guess I had one of these on a briefing for Honda motorbikes no less as a junior planner. The client mandatories for no less than 7 ad briefs were: the bike has to be shot side on. The headline was to be white out of red. Everything else was room for creative input. It wasn't the easiest briefing.  At the end of it the team looked at me hopelessly - is there anything else you can tell us about the bikes or those that ride them? (there wasn't). So I asked them Have you ever seen a black motorbike rider (this was a long time ago!) No they said - why is that? So we spent a few minutes talking about Easy Rider and On the Waterfront versus Shaft movies and how riding bikes had a totally different association for adolesent white boys. It didin't change the briefs by one iota but it did change how they felt about bikes. Which at the time was what they needed.