Communication (and motivation!): overcoming the power of habit

For today I am linking to a blog posting about Waggledancing no less which suggests that there is a conflict of interest. Despite what the waggledancer is telling the other bees - they are still inclined to go whether they last remember finding nectar. Here's the article from NY times March 25th 2008.

And my point? Well here it is. It is a real possibility that despite whatever you say that your audience will resort to habit instead of taking onboard the new information that you give them. Knowing that what do you do? Don't go onto automatic pilot - think about what you have to do to overcome inertia. Because inertia is real. So anticipate and deal with it. You have to be more persuasive than their inertia. They have to believe there's more nectar where you are pointing than where they last found nectar themselves. That's how good you have to be.

waggledance

And quote of the day comes from the blog InfiniteBody where I found the piece above written by the New York dance writer Eva Yaa Asantewaa

The Church says: The body is a sin./Science says: The body is a machine./Advertising says: The body is a business./The body says: I am a fiesta.” -- Eduardo Galeano

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