This is a technique for getting a lot of insights out of a piece of research - very fast. You will need a transcription of a piece of research. Ie someone has written down what a group or what an individual has said verbatim. For this exercise you will need a rich piece of transcription not just any old part. But it might be the discussion after a key question. Get as many people as you can together and put them in pairs. Each team is a different barracuda. Barracuda combine the speed and size of larger sea predators (think 1-2 metres) with the herd instincts of piranha. Think about what the different perspectives you might want from the research. You might want to focus on the user, or on a competitor brand, or the category on a particular metaphor which is mentioned in the transcripions. Barracuda can attack from any direction. Then let the barracuda rip. Give them 15 minutes and then stand up with a flip chart and start to collect feedback. You may find that during the debrief that the feedback from one barracuda gives the other team more ideas. This feeding frenzy will generate more ideas in 15 minutes from a piece of research than just about anything else because you delegated it out to barracudas who had the freedom to follow a particular line of attack. From lots of directions at once.  Far more effective than helipcoptering out and trying to get big picture straight away.

 It doesn't stop you going back to the patient business of analysing a whole piece of reseearch. But when you do you will have a lot more leads to go on.