One of the best ways to get known is to get your products out there. Meaning you need to have a whole programme of giveaways. And if you have the budget a promotional campaign to tell people about your product. There was once a Tshirt designer who wanted his designs to be better known. He had no money for advertising. Nor could he afford to buy a lot of Tshirts and print them.  So he started very simply. By going to the charity shops where his target customers liked to shop. Buying second hand blank T shirts from the shops, printing his designs on them. THEN PUTING THEM BACK IN THE SHOP.

Lo and behold a lot of people found his designs on second hand gea, bought them, wore them and tried to find new ones. Still more people saw the cool designs worn by the early adopters and tried to find out where they could buy them. Not quite zero budget but near enough. That's waggledancing!