When a bee finds a new source of nectar it flies back to the hive and waggledances to show the other bees where the sweet stuff is. All bees do this but waggledancers have made a career out of it. And the better they become at it, the more successful the hive becomes.

To become a great waggledancer you need to be able to do 3 things well.

Firstly you have to be good at locating the sweet stuff - its not everyone's gift - scouting skills are essential.

Then you have to persuade others that you know where the sweet stuff is. If they don't believe you - or they don't trust you then they will never go and look for the sweet stuff themselves. You may be right but you won't make a difference.

Lastly you have to be a great waggledancer. The waggledance tells the others which direction to go and how far they have to travel to find it. If you're a lousy dancer - you may know where the nectar is, you may persuade them to go and look, but they won't find it. And they'll blame you.

So waggledancers are good at location, motivation and communication.

Waggledancing is probably the best job in the world (well that's my opinion). Its never dull.

Waggledancing was invented 40 years ago this year. In two London advertising agencies. From there it has spread to most major advertising agencies around the world. And you can find waggledancers in many different types of communication agencies.  But a lot of companies have started to incorporate them into the marketing and research functions. They really are getting everywhere.

 What characterises a waggledancer primarily is not doing - but helping others. And they do this by being curious, by making sure they don't get wrapped up in the daily routine, by challenging the status quo when life gets predictable. Oh there's one final thing - they don't care who takes the credit.

 This site is dedicated to the art of waggledancing - we'll provide content, links, interviews, we'll come and train up waggle dancers or come and do some waggle dancing ourselves if that's what you need. But the real goal is to make sure you've got waggledancers on tap - making your company more successful.

Stage 1 will be the blog -  swarm thinking, and posts about the core skills of location, motivation and communication 

Waggledancer nemesis posted on Nov 9th 2008